Personal Branding
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| Fig.1 Natasa Adzic (n.d.) Shutterstock [Photograph] |
The importance of personal branding
A personal brand is the unique combination of skills and experiences that make you who you are. It is how you present yourself to the world. (Caroline Castrillon ,2019) It can help you reach any number of goals, both personal and professional, and it can also lead to many opportunities for advancement in your career. (AdamHeitzman, 2019) Personal Branding is a key part of today’s business world and is important for building a great reputation, increase your online visibility and create relationships with employers and customers.
How to use social media for personal branding
Once
identified your
area
of expertise and what you want to be known for, Social media are a
great place to build
your personal brand and
reach
the
audience.
To
make sure people have
the right perception of you,
it is important to keep a consistent message across
all your profiles and
the content you post.
By
finding or
creating the
right hashtags and joining groups in
line with your area of expertise,
you
can connect
with people
and make yourself known
as an expert in that topic.
Posting contents and engaging with the audience asking questions is a great way to build relationships and expand
your followers base.
To
build a memorable brand you
need to be relevant and give people
a
reason to remember you, this can be achieved by posting
diversified content that
offer something unique.
Good examples of using social media for personal branding
I
think Joe Wicks is a great example of how we can effectively use
social media for personal branding. Joe
started his journey in 2012 handing
our flyers near Richmond station to get people to attend its boot
camp sessions that, at the time, only had few attendees.
He realized that
to
grow his brand he had
to differentiate from the competition and he
decided
to
use
social media
to share motivational posts and
training
tips.
Joe’s mission is to make the world fitter, healthier, and happier and
this message is clearly
shared through
the valuable
contents
he posts
everyday.
He
has proved to be resourceful
by
launching
the #PewithJoe
work-out, a series of free
live
videos during the
lockdown
to help people keep fit. These videos became so popular that on the
24h March Joe set a world record having 955,185
viewers
for a live workout stream.(GuinnesWorldRecord,2020)
People
love Joe’s down to earth attitude and passion
that distinctly
appears
on his posts and make him very
popular even beyond the UK.
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| Fig. 2 No Author (2020) Guinness World Records [Photograph] |
Bibliography
Caroline Castrillon (2019) ‘why personal branding is more important than ever' in Forbes available at: https://www.forbes.com/sites/carolinecastrillon/2019/02/12/why-personal-branding-is-more-important-than-ever/?sh=45d5e6ea2408
Adam Heitzman(2019) ‘what is personal brand and why it’s important' in Search Engine Journal available at: https://www.searchenginejournal.com/what-is-personal-branding-why-important/327367/#whatispe
Guinness world record (2020) ‘Joe Wicks' PE with Joe smashes YouTube Livestream record’ available at:https://www.guinnessworldrecords.com/news/2020/4/joe-wicks-pe-with-joe-smashes-youtube-livestream-record-614934#:~:text=A%20record%2Dbreaking%20number%20of,channel%3A%20The%20Body%20Coach%20TV.&text=955%2C185%20viewers%20tuned%20in%20to,live%20stream%20on%20YouTube'!
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