Zibaldone

Full Presentation on:   https://www.slideshare.net/EnzoIacono/content-marketing-in-the-travel-industry-248137237 What is Content Marketing? Content Marketing is a strategic Marketing approach focused on creating and distributing value to attract and retain a clearly defined audience and, ultimately, to drive profitable customer action. ( Content Marketing , 2012) Examples of Content Marketing There are different types of content Marketing and for me the best practice examples are: Website content Social Media Posts Videos Blogs Reviews These are the best types of Content Marketing as they are cost effective, can help you generate more leads, increase organic traffic to your website and get more conversions. Website Content  Websites are the best tool to establish credibility and leave a positive impression to customers. I personally believe that Airbnb has created an amazing travel website where you can easily book your holidays and travel destinations. Apart for that, the website

Fig.1 Natasa Adzic (n.d.) Shutterstock [Photograph] The importance of personal branding A personal brand is the unique combination of skills and experiences that make you who you are. It is how you present yourself to the world. ( Caroline Castrillon , 2019 ) It can help you reach any number of goals, both personal and professional, and it can also lead to many opportunities for advancement in your career. ( AdamHeitzman , 2019) Personal Branding is a key part of today’s business world and is important for building a great reputation, increase your online visibility and create relationships with employers and customers. How to use social media for personal branding Once identified you r area of expertise and what you want to be known for, Social media are a great place to build your personal brand and reach the audience . To make sure people have the right perception of you, it is important to keep a consistent message across all your profiles and the content you post . By fin

Inbound marketing   is a business methodology that attracts customers by creating valuable content and experiences tailored to them (HubSpot,  n.d) Fig 1. image by author, 2021 [photograph] Each organi z ation's approach to inbound marketing Apple Fig. 2 Kye Russell (n.d.) Ubackground (Photograph) S implicity is a key aspect of Apple’s strategy and i s what makes their identity so unique ( Ken Segall, 2012 ). This aspect appears on the harmonious website that with elegant images and key word s effectively showcase the different products . Apple has mastered the art of minimalism and it has integrated this in to all its products and systems to give customers the same fam iliar feeling when using the different devices. They tailor content around their target audience to engage and emotionally connect with them. Their simple yet effective commercials are designed to keep the attention on their premium products and show the benefits they bring to life. Apple always br

Full Presentation available at: https://www.slideshare.net/EnzoIacono/the-digital-revolution-243429880 Introduction Today we will discuss the digital revolution, how technologies have evolved during the years, and have impacted our lives.  Everybody probably agrees that what started this revolution is the creation of the internet is the main tool used behind most of the amazing innovations we see these days. Internet Users Internet became of the public domain in the 90s when only 0,5% (2,8 million) of the population has access to it. Over the years this number went quickly up and today we have 4,5 billion people that can assess to the internet (59% of the world population).  When we look at the regions where the majority of internet users are we see that Asia is at the first place with 53% of the users then we have Europe with 16% and North America with 6%. These numbers are luckily to change as many third-world countries are evolving and should soon be able to access the internet.