Zibaldone

Fig.1 Natasa Adzic (n.d.) Shutterstock [Photograph] The importance of personal branding A personal brand is the unique combination of skills and experiences that make you who you are. It is how you present yourself to the world. ( Caroline Castrillon , 2019 ) It can help you reach any number of goals, both personal and professional, and it can also lead to many opportunities for advancement in your career. ( AdamHeitzman , 2019) Personal Branding is a key part of today’s business world and is important for building a great reputation, increase your online visibility and create relationships with employers and customers. How to use social media for personal branding Once identified you r area of expertise and what you want to be known for, Social media are a great place to build your personal brand and reach the audience . To make sure people have the right perception of you, it is important to keep a consistent message across all your profiles and the content you post . By fin