Content Marketing in the Travel Industry
Full Presentation on: https://www.slideshare.net/EnzoIacono/content-marketing-in-the-travel-industry-248137237 What is Content Marketing? Content Marketing is a strategic Marketing approach focused on creating and distributing value to attract and retain a clearly defined audience and, ultimately, to drive profitable customer action. ( Content Marketing , 2012) Examples of Content Marketing There are different types of content Marketing and for me the best practice examples are: Website content Social Media Posts Videos Blogs Reviews These are the best types of Content Marketing as they are cost effective, can help you generate more leads, increase organic traffic to your website and get more conversions. Website Content Websites are the best tool to establish credibility and leave a positive impression to customers. I personally believe that Airbnb has created an amazing travel website where you can easily book your holidays and travel destinations. Apart for that, the website