Zibaldone

Fig.1: Ribkhan (2018) Pixabay [Image] Email Marketing While email marketing don’t get the same attention of some other marketing channels, this is still a great way to connect to customers, educate them about your brand and convert leads. Let's see together  some do's and don'ts to follow to make sure you email marketing campaigns are successful: Fig. 2: Image by author [photograph]  Know your audience Definitely the most important thing to do, before creating a marketing email is to analyze your audience and understand what they would be interested in.  This will help you decide what sort of content you need to include in your emails to make them relevant and have more chances to be read. The more people read your email the higher is the possibility that they will become new customers. It is important to find out key information about your audience such as age range, gender and main areas of interests to then tailor your content around the audience's preferences. Be