Zibaldone

Fig.1 Natasa Adzic (n.d.) Shutterstock [Photograph] The importance of personal branding A personal brand is the unique combination of skills and experiences that make you who you are. It is how you present yourself to the world. ( Caroline Castrillon , 2019 ) It can help you reach any number of goals, both personal and professional, and it can also lead to many opportunities for advancement in your career. ( AdamHeitzman , 2019) Personal Branding is a key part of today’s business world and is important for building a great reputation, increase your online visibility and create relationships with employers and customers. How to use social media for personal branding Once identified you r area of expertise and what you want to be known for, Social media are a great place to build your personal brand and reach the audience . To make sure people have the right perception of you, it is important to keep a consistent message across all your profiles and the content you post . By fin...

Inbound marketing   is a business methodology that attracts customers by creating valuable content and experiences tailored to them (HubSpot,  n.d) Fig 1. image by author, 2021 [photograph] Each organi z ation's approach to inbound marketing Apple Fig. 2 Kye Russell (n.d.) Ubackground (Photograph) S implicity is a key aspect of Apple’s strategy and i s what makes their identity so unique ( Ken Segall, 2012 ). This aspect appears on the harmonious website that with elegant images and key word s effectively showcase the different products . Apple has mastered the art of minimalism and it has integrated this in to all its products and systems to give customers the same fam iliar feeling when using the different devices. They tailor content around their target audience to engage and emotionally connect with them. Their simple yet effective commercials are designed to keep the attention on their premium products and show the benefits they bring to life. Apple alway...

Full Presentation available at: https://www.slideshare.net/EnzoIacono/the-digital-revolution-243429880 Introduction Today we will discuss the digital revolution, how technologies have evolved during the years, and have impacted our lives.  Everybody probably agrees that what started this revolution is the creation of the internet is the main tool used behind most of the amazing innovations we see these days. Internet Users Internet became of the public domain in the 90s when only 0,5% (2,8 million) of the population has access to it. Over the years this number went quickly up and today we have 4,5 billion people that can assess to the internet (59% of the world population).  When we look at the regions where the majority of internet users are we see that Asia is at the first place with 53% of the users then we have Europe with 16% and North America with 6%. These numbers are luckily to change as many third-world countries are evolving and should soon be able to access the i...

Product Marriott’ s primary product is to offer hotel accommodation s for short (1 or 2 nights) or long stays (2 weeks or more) .  The company built a portfolio of 30 unique brands that aim to meet the needs of any customer. The most famous brands are the Ritz-Carlton, St Regis, and the Edition. Most Marriott hotels include restaurants, bars, and conference rooms which customers  book to organize large events, corporate meetings or to celebrate special occasions. Price Rates are determined by the location, category, customers, and competition of each hotel.  Marriott analyzes market trends, customers' demands, and competitors' activities to offer attractive deals and maximize revenues. Marriott guarantees to offer the best possible rate on i t s website. This is a great way to make customers book directly and keep under control any rate abuse from other travel websites. With this policy Marriott builds trust in customers that are assured to receive the best deal. Plac...