Marriott's Marketing Mix Review
Product Marriott’ s primary product is to offer hotel accommodation s for short (1 or 2 nights) or long stays (2 weeks or more) . The company built a portfolio of 30 unique brands that aim to meet the needs of any customer. The most famous brands are the Ritz-Carlton, St Regis, and the Edition. Most Marriott hotels include restaurants, bars, and conference rooms which customers book to organize large events, corporate meetings or to celebrate special occasions. Price Rates are determined by the location, category, customers, and competition of each hotel. Marriott analyzes market trends, customers' demands, and competitors' activities to offer attractive deals and maximize revenues. Marriott guarantees to offer the best possible rate on i t s website. This is a great way to make customers book directly and keep under control any rate abuse from other travel websites. With this policy Marriott builds trust in customers that are assured to receive the best deal. Plac...